About Our City
Located in the fertile southern San Joaquin Valley, the bustling metropolitan city of Bakersfield boasts a population of half a million residents with strong ties to tradition, family and community who are discovering "Life as it should be."
Whether you're researching our community or shopping for merchandise and wearables promoting Bakersfield, this website was developed with an intent to share our vision as a "big city with a small town atmosphere."
For a tour through Greater Bakersfield, and a brief overview of the benefits of our locale, areas of interest, lifestyle features, as well as our great community spirit, please tour this site.
Watch the short video about Bakersfield and Kern County and get acquainted with "Life As it Should Be" for yourself!
Click here for the story of Bakersfield's past.
Click here for the Scenes from Bakersfield's past.
Local photos, stories and additional branding information is available at the Bakersfield Marketing Toolkit.